Tag: music industry

How to Build a Music Brand in 2026

Posted on by David Pomeroy
Building a music brand today is very different from what it was even ten years ago. In the past, artists were often shaped heavily by record labels, radio exposure, magazine coverage, television appearances, and carefully controlled industry marketing. Modern artists now operate inside a completely different environment where streaming platforms, social media, AI-assisted creation, visual branding, direct audience engagement, and independent...

How Streaming Changed Music Forever

Posted on by David Pomeroy
There’s no question that streaming completely transformed the music industry. In many ways, it changed not only how people consume music, but also how artists create it, release it, market it, and emotionally think about their careers. The shift happened remarkably quickly too. One generation grew up saving money to buy CDs or vinyl albums from physical stores, while the next generation suddenly had access to almost every song ever recorded...